Start with business goals, then compare scope, evidence and reporting. Rankings promises or a price per keyword should not be the only basis for your decision.
1. Start with business goals
Before asking for a quote, define what the website should achieve: explain services, attract relevant enquiries or improve product discovery. Each goal needs suitable pages, content and measurement.
Share your products, services, customers and service areas so the proposal reflects your business.
2. Clarify the scope
The proposal should specify technical checks, service-page improvements, content and reporting, including deliverables, responsibilities and your own team’s input.
Ask whether development, images and ongoing maintenance are included or charged separately.
3. Look for evidence
Check the source, dates and filters in each case study. Growth claims need comparable before-and-after data and an explanation of factors affecting the result.
Clicks are not sales and average position is not every query’s rank. The Autoinfo case presents report figures with their interpretation limits.
4. Agree reporting and access
Agree what will be reported, how often and from which sources. Separate completed work from search performance and connect it to customer enquiries where measurement permits.
Clarify ownership of accounts, the website and data, including handover arrangements and appropriate access permissions.
5. Ask how SEO connects with AI Search
The explanation should describe practical website work: clear service information, supported answers and accessible structure, rather than only adding a service label.
InwSure includes SEO, AEO and AI Search in one plan, scoped to the website and business goals. Rankings and AI citations are not guaranteed.
Assess the work and measurement
before relying on ranking guarantees
Before your next step
- Write down your business goal and priority pages.
- Agree deliverables and responsibilities.
- Choose baseline data and a suitable reporting schedule.
Explore InwSure SEO services and AI Search within the same plan.