Google Ads
Reach people searching for products or services. Align keywords, ad messages and landing pages with the same need.
PAID MEDIA
Google and Facebook / Instagram advertising
Plan campaigns around your business goals, connect ads with relevant landing pages, and measure spend alongside enquiries. Media budgets, management fees and additional creative work are clearly scoped.
Choose channels around your customers
Facebook / Instagram Ads
Reach audiences through images, video and messages, with objectives and formats suited to the business.
Campaign management scope
Set objectives
Agree what to measure, such as enquiries or purchases.
Plan audiences
Choose keywords or audiences relevant to the offer.
Prepare creative
Prepare messages and creative within the agreed scope.
Review landing pages
Make the page consistent with the ad and easy to act on.
Monitor and improve
Use results to review budget allocation and changes.
Report clearly
Show spend, measurable results and tracking limitations.
Keep ad spend and management fees clear
Media spend
The amount paid to Google or Meta to run ads. Budget and payment arrangements are agreed in advance.
Management fee
Planning, setup, management and reporting. Additional creative or landing-page work is itemised where applicable.
Reports should answer business questions
Spend / Cost
What it helps you understand: Where the budget was spent.
Clicks and CTR
What it helps you understand: How often people click after seeing an ad.
Enquiries / Conversions
What it helps you understand: How often the defined goal action occurred.
Cost per result
What it helps you understand: The cost of a defined action, alongside its quality.
These are reporting definitions, not client campaign results.
Before you begin
Frequently asked questions
Understand the approach and scope before deciding to work together.
Assess the product, audience, location and goal, then agree a test budget and review criteria.
No. Results also depend on the product, price, offer, website, competition and sales follow-up.
Yes. Define the role and budget of each channel. Advertising has its own scope and media budget, separate from the SEO plan.